Trusted by 10k+ Customers Globally
Together, Jayant and Jitender Soni founded Zuvelio in 2022 with a mission to make luxury jewelry sustainable, transparent, and accessible. Serving thousands of customers across India, the USA, Canada, and the UK, the brothers continue to blend innovation, ethics, and craftsmanship to redefine what fine jewelry means in the modern era.
Founder & CEO
Jayant Soni, the driving force behind Zuvelio, leads the company as Founder & CEO. A B.Tech graduate with a strong foundation in engineering, Jayant brings precision, innovation, and vision to the brand. Once aspiring to become an IES officer, his path shifted toward his true passion — design and entrepreneurship.
At Zuvelio, he oversees strategy, leadership, and growth while also shaping the brand's identity in the global jewelry market. Jayant is known for blending modern design sensibilities with a commitment to sustainability, ensuring that every piece reflects Zuvelio's promise of ethical luxury. His leadership embodies resilience, forward-thinking, and the ambition to redefine fine jewelry for a new generation.
Co-Founder & CMO
As Co-Founder & Chief Marketing Officer, Jitender Soni is the creative mind powering Zuvelio's brand, marketing, and customer engagement. With roots in a traditional jewelry family, Jitender has explored diverse ventures — from running a café chain to launching an IT solutions company — gaining valuable entrepreneurial lessons along the way.
His bold approach, innovative marketing strategies, and unshakable belief in ethical luxury have been pivotal in positioning Zuvelio as a trusted global brand. Jitender's journey is also one of perseverance and sacrifice, as he has invested deeply, both personally and professionally, to build Zuvelio into a name synonymous with trust, transparency, and modern elegance.
Founded in 2022, Zuvelio emerged from the combined vision of brothers Jayant and Jitender Soni to revolutionize the jewelry industry. With Jayant's engineering precision and design expertise combined with Jitender's marketing prowess and traditional jewelry background, they recognized the need for luxury jewelry that doesn't compromise on ethics or sustainability.
Their complementary skills and shared values created the perfect foundation for Zuvelio—a brand that proves exceptional jewelry can be both beautiful and responsible. Together, they've built a company that serves thousands across 14 countries, always staying true to their mission of transparency and ethical luxury.
“Luxury should never come at the cost of our planet or our values. Every piece we create represents our commitment to ethical practices, exceptional quality, and timeless beauty.”
— Jayant & Jitender Soni, Founders of Zuvelio
Leading by example in ethical business practices, ensuring every decision aligns with our values of responsibility, transparency, and integrity.
Embracing cutting-edge technology and sustainable practices to create jewelry that meets the demands of modern consumers while respecting our planet.
Maintaining the highest standards of craftsmanship and quality, ensuring every piece that bears the Zuvelio name exceeds expectations.
Launched with a vision for ethical luxury
Serving customers globally
Lab-grown diamonds & moissanite
Timeless pieces for generations
“Our goal is to make ethical luxury the standard, not the exception. We're building a future where beautiful jewelry doesn't compromise our values or our planet. Every piece we create is a step toward that vision.”
Clean lines and contemporary designs that speak to today's sophisticated consumer.
Pieces designed to be cherished and passed down through generations.
Every design decision reflects our commitment to sustainability and responsibility.
Experience Zuvelio's commitment to ethical luxury firsthand. Book a virtual appointment to discuss your jewelry needs with our team and discover how we're transforming the industry.
© 2025 Zuvelio. All rights reserved.
